During the holidays the American Independent Business Alliance is encouraging shoppers to buy from local, independent stores instead of the national chains. Local gear stores can provide customers with certain advantages that may not be available from larger, corporate stores.
Finding Discounted Prices with Local Gear Stores
The ultimate indicator that shoppers look for is the price. Local outdoor equipment retailers can provide discounts on their gear. Discounts can come, for example, from promotional sales events, such as a holiday sale, or from having a clearance section with discounted or closeout prices. Sometimes this gear may be overstock from gear companies, or products that are completely functional, but have cosmetic defects. An example of this kind of store would be Wilderness Exchange, an outdoor gear store in Denver, Colorado, which advertises itself as specializing in discounted gear.
Local stores may be more willing to negotiate a price for an item, as opposed to national stores which may have more fixed prices. They can also have opportunities for shoppers to buy gift certificates and gift cards.
Finding Knowledgeable Staff at Local Gear Stores
Another advantage of shopping locally is that small, independent gear stores often have knowledgeable staff who spend their down time playing outside in the area. This means that they may have more specific knowledge of the gear they're selling, and will be able to help you when fitting for a new pair of hiking boots, clothing layers, or a backpack, and help tailor your gear needs for the surrounding area. They can also be helpful for finding places to hike or know of a great local camping spot.
Sometimes these staff will give presentations on places they’ve been, whether it was a local trail or an international trip. Usually these presentations are free or low-cost, and are an opportunity for outdoor enthusiasts to learn, and to also network to find new travel partners.
Opportunities for Inside Information at Local Gear Stores
Small outdoor gear retailers are also taking advantage of social networking sites such as Facebook to connect with their customers and create an online community. These social networks can offer members information on upcoming sales, available gear for sale, etc. They also provide members a chance to connect and plan their own outdoor adventures.
Independent outdoor stores offer many opportunities for shoppers looking to find gear and equipment for their next adventure, whether it is a local hike or a big trip.
Bill Sassani - Bill Sassani is an outdoor enthusiast, educator, and writer with over 15 years' experience.
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